As our total monthly active users increased, it became clear that there were problems with the current design. We noticed a high bouncing rate among new users and began to investigate ways to improve this.

After speaking with some users and reviewing UX Cam recordings, it became evident that the home page was the main issue. It lacked clarity and hierarchy, which made it difficult for users to navigate and access the app's features.

In particular, the add funds button was often missed due to the cluttered layout of the home page, which required users to have funds in order to fully utilise the app. To address these issues, we will need to redesign the home page to provide clearer guidance and make it easier for users to access the features they need.